Tuesday, May 1, 2012
Religious Jewelry by James Avery
Fifty-three years after he first founded the company, James Avery officially stepped down as CEO in May 2007 and passed the reins to his son Chris. He is still involved with the company and many days you can find him pursuing what he loves - creating new design ideas out of his office at the corporate headquarters in Kerrville.
The future looks promising for James Avery. Now with sons Chris and Paul aboard as CEO / President and Executive Vice-President, the company is in good hands with another 50 years to look forward to. One man's dream has ignited the passion of an extended team carrying a product, a set of values, and a commitment to doing all things well across our land.
From the very beginning, James Avery has believed in integrity and good taste in all matters. Our jewelry must be as pleasant to wear as it is to see. Our designers create jewelry that is functional as well as expressive, and our crafts people work with dedication and skill to ensure each design is as it should be, from concept to completion.
Today we, as a company, offer fine jewelry designs in sterling silver, 14K and 18K yellow and white gold, and gemstones for ladies and men, and maintain some 1100 designs and 14,000 separate jewelry items in the active product line.
In order to maintain the quality and responsiveness essential to a successful business, we are vertically-integrated, meaning we design, manufacture, market and sell our own product line. We even maintain in-house graphics and photography as well as internal architecture and furniture-making capabilities to keep the customer's experience a special one.
The strategic goals of the company include a three-prong effort of reaching and satisfying our customers through retail stores, mail order and on the internet. James Avery has five manufacturing plants - one each in Hondo, Fredericksburg, and Kerrville, Texas and two in Comfort, Texas. Our retail stores are located primarily in the South and Southeast sections of the country.
Official Website jamesavery.com